That attract customers, convert them into buyers, and deliver an unforgettable experience.
Attract. Build the engine that puts your offer in front of the right people, every single day, without begging for attention.
Convert. Turn that attention into buyers with an offer, a message and a process that make the decision easy.
Deliver. Give customers an experience worth talking about, so they stay, buy again and bring others with them.
Kill one engine and the machine stops. Build all three and it runs without you.
But growth still feels unpredictable.
Because more effort doesn’t fix a broken engine.
Three experts. Three essential business engines. One complete system built to help you attract, convert and deliver.
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Founder of Purely Personal, a LinkedIn-first platform that helps founders turn clarity into consistent visibility and inbound demand. His work is built on practical AI systems for messaging, storytelling and execution — no hype, no theory.
He has spoken at the National Achievers Congress alongside Robert Kiyosaki, at NAS Summit and at eToro events, with keynotes and workshops delivered across the Netherlands, Singapore, Malaysia, Cyprus and the Czech Republic.
Founder of the Daniel Fendt Business Akademie, with more than 4,000 participants, 500 seminar days and seven years on stage as a trainer. He has worked with large traditional companies — including four DAX 30 corporations — helping their people sell their products and services and stand out from the competition.
His clients report revenue growth of 30% to 85% within six months: a trainer who went from nearly zero to over €20,000 a month in three months, a consultant past €200,000 in his first year, a coach with a 400% revenue increase. He is also the author of Personal Selling für Dienstleister, and works on the belief that business growth and personal growth go hand in hand.
“If you want a role model who shows you how to get what you want, fast — you have found him in Daniel.” — Blair Singer
A Business Coaching Psychologist and global business coach who helps coaches, entrepreneurs and service-based founders build profitable, scalable businesses that create real freedom, impact and fulfilment. Her work combines business strategy, psychology, systems and self-leadership — she has supported hundreds of founders internationally and delivered keynotes, workshops, leadership programmes and transformational experiences for global audiences.
She holds a BSc in Psychology, an MSc in Executive Coaching and an MBA, and brings corporate depth from her years as Head of Human Resources. She has worked across more than 50 countries and hosts transformational retreats in Costa Rica, Dubai, Zanzibar and Greece. A former martial arts world champion at 13, she builds her work on resilience, discipline and leadership.
“Freedom is not found; it is built.”
This Isn’t Just Another Business Event. You’ll Leave With a Machine You Can Actually Build.
Know what to sell, to whom, and why they should buy.
Know how to consistently attract the right people.
Turn attention and conversations into paying customers.
Deliver consistently without everything depending on you.
Know exactly what to focus on when the event ends.
You have the ambition,
but you’re missing the roadmap.
You already have a business,
but growth still depends too much on you.
Different starting points. Same three engines.
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Absolutely. You don’t need an existing business — you need the ambition to build one. You’ll understand the three engines behind a successful business — Marketing, Sales and Operations — so instead of figuring everything out through trial and error, you’ll know what to build and why. Whether you’re starting from zero or already scaling, the fundamentals remain the same.
Back to Business isn’t about giving you more random business information. It’s about helping you see where your machine is actually breaking. Maybe you’re great at getting attention but struggle to convert it. Maybe sales are working, but delivery depends entirely on you. You’ll look at your business through the three engines — Marketing, Sales and Operations — and identify what needs to improve next.
Yes. Back to Business is built around principles you can understand and apply regardless of your current level. You won’t need an MBA or years of experience — we break Marketing, Sales and Operations down into practical frameworks you can start using. You don’t need to know everything before you start. That’s exactly why you’re coming.
Most events give you isolated strategies. Back to Business shows you how the entire machine works together. Marketing brings opportunities in. Sales turns them into revenue. Operations allows you to deliver and grow. Three engines. One business. One complete picture.
Clarity on what to build next. You’ll leave understanding how to attract customers, convert opportunities into revenue and build the systems needed to deliver and grow. The goal isn’t to leave you with pages of notes. It’s to help you see your next move.
Yes. And that’s exactly the problem. There is more free business information online than ever before. What most people are missing isn’t information — it’s clarity, structure and execution. Back to Business brings Marketing, Sales and Operations together into one system, so you can see how the pieces actually connect.
The Standard ticket gives you access to the Back to Business experience. VIP puts you in the room. You’ll get access to an exclusive networking event where you’ll have the opportunity to connect directly with ambitious entrepreneurs, business owners and the Back to Business trainers — and you keep the full event recording for life. Because sometimes the most valuable thing you leave an event with isn’t another piece of information — it’s the right person.
It’s a separate networking experience created exclusively for VIP ticket holders. You’ll have the opportunity to meet other participants, connect with entrepreneurs, interact with the trainers and start conversations that could turn into partnerships, collaborations or future opportunities. You don’t need a huge company to belong in the room — you need to be serious about where you’re going. No guarantee of what one conversation will create, but we’ll create the room where those conversations can happen.
Because information saved for later usually stays saved for later. Back to Business is designed as an experience: learn the concepts, connect the three engines and decide what you’re going to implement next. VIP members do keep the recordings for life — but treat them as a reference, not a replacement. The decisions happen live. Show up. Focus. Build.
Yes. Your Standard ticket is €49. No complicated pricing, no hidden fee required to access the main Back to Business event. If you want the additional VIP experience — the exclusive networking event and lifetime recordings — you can choose to upgrade separately.
Video testimonials, real results, stages, screenshots and the names our trainers have worked with.
Best Business Coach in Dubai, 2025
Sofia Kakkava — award presented by H. H. Sheikh Ahmed bin Faisal Al Qassimi.
Worked with MrBeast’s director
Daniel Paul — on set with the team behind the most-subscribed channel on YouTube.
Shared the stage with Robert Kiyosaki
National Achievers Congress, plus NAS Summit and eToro events.
4.97 / 5 from 578 reviews
Daniel Fendt — Top Service Provider and Top Recommendation 2026, 100% recommended on ProvenExpert.
I had the privilege of inviting Sofia Kakkava as a keynote speaker and workshop facilitator at Da Nang Nomad Fest, and her impact exceeded all expectations. She delivers far beyond a typical talk — she creates a transformational experience. Her ability to command the room and translate complex ideas into clear, actionable insights is exceptional.
Daniel is a wonderful teacher in AI, especially claude.ai, and all the documents he shared are so helpful and easy to understand. I received more than I expected and I’m convinced that his success helps me to build my success.
Daniel Paul is an excellent teacher and expert in AI. He has the wonderful talent to translate high technical material in a comprehensive way. He has the gift and the empathy to really inspire people!
When businesses are measured in years of doing business, professionals are measured in “years” of experience; Daniel is measured in the results and impact he makes every week — sometimes in days.
I had the privilege of inviting Sofia Kakkava as a keynote speaker and workshop facilitator at Da Nang Nomad Fest, and her impact exceeded all expectations. She delivers far beyond a typical talk — she creates a transformational experience. Her ability to command the room and translate complex ideas into clear, actionable insights is exceptional.
Daniel is a wonderful teacher in AI, especially claude.ai, and all the documents he shared are so helpful and easy to understand. I received more than I expected and I’m convinced that his success helps me to build my success.
Daniel Paul is an excellent teacher and expert in AI. He has the wonderful talent to translate high technical material in a comprehensive way. He has the gift and the empathy to really inspire people!
When businesses are measured in years of doing business, professionals are measured in “years” of experience; Daniel is measured in the results and impact he makes every week — sometimes in days.